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Spotify killer? Apple Swot and Pestle Analysis. Three month trial of Apple music will entice customers to test the service before making a decision to pay. Apple Inc., the manufacturers of Macs, iPods, iPhones, iPads and professional software, has achieved great success since it began in 1977. The swot analysis helped me to conclude that Apple music has more advantages than disadvantages and whilst the platform is beneficial to the music industry could lose its momentum due to the intense competition from more affordable platforms such as Spotify. Opportunities and threats are external factors (Needham et al, 1995). App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Amazon however, do offer perks to their existing customers. Mature markets: as Apple music is part of the mature market community it will therefore be challenging to sustain their growing market. The SWOT framework specifies the strengths and weaknesses (internal analysis), and opportunities and threats (external analysis) pertinent to the company’s operations, with consideration for the strategic challenges characterizing the music streaming industry. The infamous Apple logo Apple (NASDAQ:AAPL) has come a long way over the past few years. For example Drake shared behind-the-scene images from his performance at WWDC and other unheard songs. Apple appears stronger than ever, iPhone & Mac sales are up and an impressive list of opportunities lie ahead with the Apple Watch, Apple TV, CarPlay, HomeKit and HealthKit. Although Apple Music Unlimited doesn’t offer this free tier either, they do offer cheaper rates with their other products, which makes it more affordable for the consumers. Spotify is currently first when it comes to popularity, and it’s very difficult to change this as once people are used to Spotify, the original service, its difficult to change their minds. Therefore Apple will have to consider more if they want to stay competitive. Apple Music has a huge library of 30 million songs which is a competitive amount. They are treating their workers unfairly; they are giving them extensive shifts, not enough Apple Music is second to Spotify when it comes to the amount of subscribers they have accumulated. Brand image. Why Are Apple Buying Music Metric? This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. SWOT Analysis of Apple Inc. Apple is widely known as one of a few companies that provide unique value products. This opportunity has already started with their recent integration with ‘musical.ly’, the lip sync video app. Apple is now down 33% from it’s all time high of 233.47 and has dropped below the trillion dollar mark once again. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. The following is a detailed SWOT analysis of the Apple Inc: Apple have the ability to take over the technology industry, however I feel their supremacy will not be boosted by taking over the music streaming. Apple SWOT analysis . Change ), You are commenting using your Facebook account. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. The main reason behind the slow growth in market share is due mainly to the high price of th… APPLE MUSIC SWOT – silentbuzz. Tell us what you think? Therefore, this is a serious threat. As per the SWOT analysis of Apple, it is evident that the strengths and opportunities provide Apple with a strategic advantage over its threats and weaknesses, which is mostly because of the company’s reputation and loyalty among the consumers. Financial leverage: allows the service to use their balance sheet to expand their business and increase profits. Apple is a very successful company. Weaknesses in the SWOT analysis of Apple. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. ( Log Out /  Today, I had time to watch Apple’s World Wide Developers Conference (#WWDC15) keynote today and thought this would be a good time to update my Apple SWOT analysis. Another threat for Apple Music is that other companies that have the same advantages as them may come into the market. It is a leading personal computing and smartphone brand with a global presence and market-leading position. Apple SWOT analysis . 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